Update on the Crown Branding campaignWhy Facebook marketing: Video 2000
The goal of this campaign is to spread the word about Crown. Crown has a great product, with many applications and very promising tech. Just like "Video 2000". Video 2000? Yeah, the technical superior solution to the good old VHS videos.
For Crown it is important not to become Video 2000 - and thus let as many people as possible know we exist! A great product without users has no value, thus find the users!
The second piece of the puzzle in attracting more people to Crown is to have a clear message of just why
Crown exists, what
it is, and how
it works. My team (a marketing & communication specialist and a ) and I have been working on formulating this difficult to fully catch identity story of Crown. This is what we came up with:
Crown believes in a world where everyone is included to the same social, legal and financial structures. Everyone should be able to have free access to his own information and financial assets within a system that provides security, safety and decentralization. A world where people can create, build and work together. Where no one is left behind and everyone has an equal chance to participate.
Crown is creating this reality for everyone. By building a platform powered by blockchain technology which is accessible for everyone. It provides high speed transactions in a safe and secure environment. Crown utilizes the security of thousands of Masternodes and Systemnodes. These nodes are the foundation on which the infrastructure of Crown thrives. Crown developed a blockchain technology which is efficient, transparent and secure. Its fundament allows Crown to operate within existing legal and regulatory constructs.
Crown is building an application platform that anyone can use. Individuals are in control over their own data and funds. For businesses Crown provides a tool to maximize efficiency and security.
We all work together to build a community driven decentralized structure. Crown tokens offer the possibility for secure payments and by owning Crown tokens you can have an active vote in the development of the platform. This means that Crown is governed by its growing community of partners and friends who work together as a global team…for a tomorrow we all deserve to live in.
(Please feel free to add suggestions / comments!)A good Crown animation video
However, most people will not take the time to read this - hence an animated video that tells this, with a compelling story that showcases the use of Crown would be ideal to spread this message. We have contacted a bureau (www.fxmedia.nl
) that does commercials for Heineken, Deloitte, PostNL and other big companies. They charge between 8k (if you have the script and story ready) and 12k (if you don't have a script and story) euros for a video of professional quality. About 1500CRW is available from the previous content creation proposal to fund this, in total around 4000 CRW to 4500 CRW is needed. Which means 2500CRW to 3000CRW is still required for the funding of this video
If you think this is a good idea, and want to donate some Crown for this professional animation, please contact me
or send it here: 1BHvjJJVp7JMRioiMNYUckFe3ErvXRGCs9! Depending on how things go, we might write a proposal for it (although the current superblock is quite packed already).
Example videos - style wise would be:
So reaching people where they hang out is important. The internet is a good place, easy to reach - you just have to throw money at it, and it will find the people that could be interested for you. The Crown Marketing proposal by snoops creates a lot of content, however, not a lot of people see it. On average for the non-paid posts the view count is around 500 views (see figures below).
Which is why with the branding campaign, we create and select posts and pay Facebook to show them to people (see the difference here between posts, the posts with more than 1k views are all paid):
Currently this ad which we created is running, informing people about the upcoming release:
Before that, the systemnode giveaway post we created to amplify the result of the 500CRW giveaway:
We have also created a facebook event for the Miami community meeting, to inform our USA community members that it will take place:
Another small ad created to thank our community for their efforts of Crown getting it's crownfunding funded in just 24hours!
Looking forward: if we get funded another round, we will continue to boost Crowns presence on Facebook - and continue working on the animation video. So please cast your vote and continue support!